About CampaignSpike

CampaignSpike is a blog for online publishers who want to turn their newsletter into a seriously valuable asset.

Email is the most durable channel a publisher owns — no algorithm sits between you and your readers. But running a newsletter well is its own discipline: strategy, design, deliverability, analytics, and monetization all have to work together. This is where we write about how to do that properly.

Expect practical, no-fluff articles — open-rate and click-to-open benchmarks, deliverability fundamentals like SPF and domain authentication, tooling, and real monetization case studies. Things you can actually apply to your own list.

The blog is published by the team behind CampaignSpike, where we manage newsletters end-to-end for online publishers. If you'd rather hand the whole thing over, that's what we do.

Written by Rob.